Animal Equality is an international animal protection organisation that works in 8 countries in Europe, America, and Asia.
Animal Equality carries out investigations to shine a light on the abuse suffered by animals raised and killed for food.
The practices that take place inside factory farms and slaughterhouses are kept hidden from the public. Animal Equality defends people’s right to know what happens in modern farms and slaughterhouses so that consumers can make informed decisions.
Animal Equality has pioneered a cutting-edge experience in animal protection. iAnimal is a virtual reality project that creates a 360 degree, immersive experience in which the viewer is transported inside factory farms and slaughterhouses.
The animals we eat suffer from the time they are born to the time they reach our plates. iAnimal allows the viewer to access the day-to-day abuses that are hidden from the public by the agricultural industry.
This project includes footage obtained over the last 18 months during our investigations into factory farms and slaughterhouses in the United Kingdom, Mexico, Germany, Spain, and Italy.
We will be bringing the iAnimal experience to college and university campuses in the United Kingdom, the United States, Germany, Spain, and Italy. Some of the scenes in the iAnimal video were filmed in collaboration with Condition One.