Animal Equality is an international animal protection organisation that works in 8 countries in Europe, America, and Asia.

Animal Equality carries out investigations to shine a light on the abuse suffered by animals raised and killed for food.

The practices that take place inside factory farms and slaughterhouses are kept hidden from the public. Animal Equality defends people’s right to know what happens in modern farms and slaughterhouses so that consumers can make informed decisions.



Animal Equality has pioneered a cutting-edge experience in animal protection. iAnimal is a virtual reality project that creates a 360 degree, immersive experience in which the viewer is transported inside factory farms and slaughterhouses.

The animals we eat suffer from the time they are born to the time they reach our plates. iAnimal allows the viewer to access the day-to-day abuses that are hidden from the public by the agricultural industry.

This project includes footage obtained over the last 18 months during our investigations into factory farms and slaughterhouses in the United Kingdom, Mexico, Germany, Spain, and Italy.

We will be bringing the iAnimal experience to college and university campuses in the United Kingdom, the United States, Germany, Spain, and Italy. Some of the scenes in the iAnimal video were filmed in collaboration with Condition One.


SUPPORT

"To watch a poor sow, locked in a cage, unable to move or turn around, in a facility housing many others… a breeding facility. Lying in her own waste, unable to enjoy contact with her piglets other than by suckling them is both harrowing and heartbreaking. The experience places you in the facility, it is unforgettable."
Peter Egan, Downton Abbey Actor
"Something extra-powerful comes across in VR. The heightened visual closeness brings about heightened emotional attunement and, thus, the true extent of the cruelty to individual, sentient animals."
Barbara J. King, NPR
"Animal Equality’s groundbreaking iAnimal project allows viewers to immerse themselves into the shocking reality of animal agriculture. My hope is that many people will see this investigation and in turn choose kindness over cruelty."
Tony Kanal, Musician
"Virtual reality takes you to a place industry tries to keep secret."
Jane Velez-Mitchell, Television Journalist and Author

MEDIA CONTACT

Toni Shephard
Executive Director
Animal Equality UK

ToniS@AnimalEquality.org
07505 866 548